Scroll back in time.
Changing Faces is now a studio brand and creative hub that hosts all types of art from music composition to studio recording to video recording and event production, while continuing the t-shirt and clothing brand and actively growing the creativity in the brand's style and aesthetic.
Packing up and moving to Chicago, Changing Faces shifted to be a creative focus on growth and art as a whole and not just as a t-shirt brand. This is when Changing Faces officially became a company and expanded to focus on AV, video, and studio recording.
The change to Changing Faces happened here and the idea to have a different face for every drop came into effect, with Changing Faces so far only repeating the main brand logo on t-shirts once and no other faces ever being recreated. Underground rock concerts became a place to sell the DIY shirts. The culture of the brand was built by showing up and selling each new drop off a folding table at underground shows in Milwaukee.
Steal From Your Friends was the first official brand name. After spray painting t-shirts for a while in a Minnesota high school, Connor Zemke switched to screen printing and experimenting with DTG services. Connor eventually landed on a combination spray paint, bleach dye, and screen print approach for the brand that became a precursor to the signature Changing Faces style.
